Dollar pricing is standard for AI tools these days. With one subscription, nobody cares. Once you have five and one of them touches your customers’ data, other questions start coming up: who issues your invoice, under which law, and who answers when something breaks.
I run into this regularly with the clients I set up systems for. A business builds its operations on foreign tools and is happy for six months. Then comes the first question about personal data processing. The answer arrives two days later, in English, and to a completely different question.
A Czech vendor and a tool that handles Czech aren’t the same thing
This is the most common mix-up of all. A Czech vendor is a company based in the Czech Republic, invoicing in CZK, with support that writes in Czech. An American tool can handle Czech too. And the other way around, a Czech product can run on a model that isn’t great at Czech. This article is purely about the vendor. I compared the quality of Czech output separately in an overview of tools that do and don’t handle Czech.
The five below have a Czech headquarters, Czech support, and a price list in CZK. I read the prices from their official price lists on September 19, 2026.
| Tool | What it’s for | Free version | Cheapest paid plan (September 19, 2026) |
|---|---|---|---|
| Beey | transcribing speech from recordings | none, trial access only | CZK 198 (about €8) per hour of audio |
| Smartsupp | chat and an AI agent on your website | yes, chat without AI | Solo, CZK 349 (about €14) a month |
| RAYNET CRM | sales, inquiries, contacts | none, trial only | START, CZK 449 (about €18) per user |
| Ecomail | email marketing for online stores | yes, up to 200 emails a month | Profi, from CZK 150 (about €6) a month |
| SmartEmailing | email marketing and deliverability | pricing not verified | price not listed |
In short: Beey for the spoken word, Smartsupp for website visitors, RAYNET for sales, and the last two for email.
Local vendor
A company with its headquarters, invoicing, and support in the same country as you. In the Czech case, you can spot one by a price list in CZK, a Czech company ID number (IČO), and a contract you understand without a translator. It has nothing to do with the quality of the tool. That’s a second, separate question you need to ask on its own.
“Their support got back to us two days later. In English. And they still didn’t get what we were asking.”
I hear that line almost every time from a business that chose by features and price. Both were fine. What it lacked was the third thing: someone who answers when it’s in trouble.
Beey: Czech speech transcription, built for Czech from the ground up
Beey is a Czech tool for transcribing speech, and Czech is its main language, not an afterthought. It handles more than thirty others as well.
Best for: an hour of recorded conversation, a lecture, or a podcast that you need turned into usable text.
In practice, you upload a file and get a searchable transcript. Half an hour of listening becomes a minute of reading. A lecture, a meeting, or an interview turns into text you can go back to anytime.
Where it falls short: it won’t join a meeting on its own, so you upload the finished file afterward. And since billing runs on recorded hours, the botched recording costs you too.
Price as of September 19, 2026: Start has no monthly fee and costs CZK 198 (about €8) per hour of audio, or CZK 3.30 (about €0.14) a minute. Plus is CZK 590 (about €24) a month for 5 hours, or CZK 5,900 (about €240) a year for 60 hours. Business is CZK 990 (about €40) a month for 10 hours, or CZK 9,900 (about €410) a year for 120 hours.
Smartsupp: website chat and an AI agent, both in Czech
Smartsupp is a Czech chat tool for online stores and websites. The chat itself has a free version; the AI part costs extra.
Best for: a website that gets the same questions over and over, with nobody able to answer them right away.
The bot answers questions about opening hours, shipping, or availability, and you step in only where a human is needed. You set the line between the two yourself, and it’s the most important part of the whole setup, as I explain in my piece on the AI employee and the human oversight it needs.
Where it falls short: the AI is billed separately, per answer. So a cheap chat doesn’t mean a cheap bot, and after a successful campaign, you’ll see it on your invoice.
Price as of September 19, 2026: the free version costs CZK 0, Solo is CZK 349 (about €14) a month with 50 AI answers, Plus CZK 524 (about €22) with 250, and Expert CZK 1,749 (about €72) with 500. The AI agent Mira starts at CZK 400 (about €16) a month, depending on the number of conversations, in a range of 100 to 5,000.
How I choose
My starting point is one question rather than the price: does this tool touch my customers’ data? If yes, the vendor’s location and the language of its support come first. If not, it’s ordinary software, and what it can do is what decides. Most businesses have it backwards: they worry about where their design tool comes from, not their contact database.
RAYNET CRM: a sales system with Czech support
RAYNET is a Czech CRM for sales. It does what most small businesses want from a CRM, and it does it in Czech.
Best for: a sales team of up to ten people that wants inquiries, contacts, and meetings in one place.
Each contact carries its whole history, so a salesperson back from vacation gets up to speed in a minute. Next in line is a Czech invoice from the order, which most businesses handle in another tool right alongside it.
Where it falls short: automation and e-signatures aren’t included in the base price. So the real monthly amount is higher than the number you have in mind after a first look at the price list.
Price as of September 19, 2026: START is CZK 449 (about €18) a month per user, PROFESSIONAL CZK 949 (about €39). Extra modules: e-signatures from CZK 250 (about €10) a month, automation from CZK 650 (about €27) a month.
Data processor
A vendor that works with your customers’ data on your behalf. It bears part of the responsibility for that data, and you need a written agreement on what it may do with it. With a Czech company, you get this document in Czech and under Czech law. It’s one of the few differences you can document without even testing the tool.
Ecomail: Czech emails for Czech online stores
Ecomail is a Czech email marketing tool with a free entry tier. It sends newsletters and automated post-order sequences.
Best for: an online store or small business that sends regularly and wants a tool without an English interface.
You can build a welcome series, purchase anniversaries, and abandoned cart reminders in it. Customers get a Czech message from a Czech address, and you get support that understands how Czechs shop.
Where it falls short: the price grows with the number of active contacts, and that threshold isn’t obvious in the price list at first glance. And your database grows on its own, so the price goes up sooner than you expect.
Price as of September 19, 2026: free up to 200 emails a month. Profi from CZK 150 (about €6) a month billed annually, or CZK 250 (about €10) billed monthly. Marketer+ from CZK 200 (about €8), or CZK 300 (about €12) monthly. CDP from CZK 2,000 (about €82), or CZK 2,400 (about €99) monthly.
SmartEmailing: the Czech school of deliverability
SmartEmailing is the second big Czech email marketing tool, and it positions itself mainly on deliverability: making sure your message lands in the inbox, not in spam.
Best for: a business whose emails get lost along the way and that wants to talk it through in Czech with someone who knows the subject.
Deliverability is a field of its own, and few people can explain it clearly. This is exactly where a Czech vendor pays off most, because it takes a long conversation, not a single ticket.
Where it falls short: the interface feels older than its foreign competitors. If you’re used to modern editors, it takes a while to get used to.
Price: I’m not listing it. As of September 19, 2026, I couldn’t verify the price list from an official source, and a guessed number is worse than none. Look it up yourself; it takes a minute.
One-minute self-test
List the tools where you store customers’ email addresses or phone numbers. For each one, answer two questions: what country the vendor is based in, and in what language it will answer you by the next day. Where you don’t know either, you have your first candidate for replacement. What disqualifies it is how little you know about it, not where it’s from.
Who this list won’t help at all
For some people it isn’t worth it, and it’s fair to say so. For instance, if you’re looking for the best in a category regardless of where the company is based. What a Czech vendor offers is a different set of advantages (CZK, Czech law, and an answer you understand), and that doesn’t automatically make it a better tool.
It also isn’t worth it where you can localize a foreign tool into Czech yourself. Interfaces and copy can be translated, and with GoHighLevel I went through all of it, including Czech declension and diacritics in text messages. Once that work is done, the reason to move to a weaker local option disappears.
And then there’s a third way that gets little attention: foreign technology with a Czech home base. A Czech company runs your account, support, and invoicing, while the engine stays American. That’s how Czech white-label resellers, for example, work on top of the GoHighLevel platform.
The whole selection in a nutshell
- Go through which tools in your business touch your customers’ data.
- For those, ask where the vendor is based, not what language the interface is in.
- For speech transcription and website visitor chat, the Czech market has a strong local option.
- With email marketing, check the active-contact threshold as well as the price.
- With a CRM, expect automation to be an extra module.
- Open the price lists right before you buy; the numbers here are as of September 19, 2026.
That two-day reply in English from the beginning didn’t mean the tool was bad, and nobody did anything wrong. The business just bought technology and forgot to ask who stands behind it. Where a vendor is from tells you little about how good it is. What tells you is how quickly, and in what language, it gets back to you when you need it.
