A global platform is great until you need help in Czech. Up to that point, you’re not missing a thing. Then comes the first invoice without an IČO (the Czech company ID number), a dashboard stubbornly stuck in dollars, and support that’s helpful, but only in English. And you realize the software is American to the bone, and you’re on your own with it.
I know this story by heart; I see it with clients again and again. A Czech business owner discovers GoHighLevel, a global platform that handles CRM, websites, email, calendars, and automations under one roof. They get excited, and with good reason: more than 60,000 agencies run on GoHighLevel today, and one subscription replaces a whole shelf of tools. They sign up and spend the first evening happily clicking around. A week later, they’re stuck on the first snags, and the excitement starts to crack. The technology is fine; it runs beautifully. What breaks the excitement is that the platform is built from the ground up for the American market.
Great software that doesn’t have you in mind
GoHighLevel is American software, and that brings more with it than you’d think at first glance. The default date format is MM/DD/YYYY. You won’t find a “Currency” field to switch the currency: you have to know that it follows the country set in your business profile. The native invoice is useless for Czech accounting, because it lacks the variable symbol (the payment reference Czech banks use), the IČO, the DIČ (the Czech VAT number), and a QR payment code. And SMS messages with diacritics eat up to three times as much credit: Czech accent marks shorten one segment from 160 characters to 70.
How many characters fit in one SMS
Each of these is a small thing on its own. But they add up. One evening goes to English-language forums, another to translating the documentation, a third to figuring out why the dashboard clings to dollars. A system that was supposed to save you time mostly swallows it in the first month.
“This platform is exactly what I’m looking for. It’s just that using it feels like an English exam: I spend half the evening translating and the other half hoping I got it right.”
A business owner told me this after buying GoHighLevel directly; a few weeks in, he was thinking about giving the whole thing up. That would have been a shame. The problem was that he’d been left alone with it, not the platform itself.
American snags and how CliqSales fixes them
| Snag | GoHighLevel | CliqSales |
|---|---|---|
| Invoice for accounting | no IČO or variable symbol | via Fakturoid |
| Date format | MM/DD/YYYY | DD. MM. YYYY |
| Dashboard currency | dollars | Czech koruna |
| SMS with diacritics | 3× the credit, no warning | flagged in advance |
| Support and tutorials | in English | in Czech |
CliqSales: the same engine, with Czech backing
That’s exactly the gap CliqSales fills. CliqSales is GoHighLevel in a Czech coat, an official white-label: the same platform with everything it can do, just prepared for the Czech market and paid for in Czech koruna. Inside, you’ll find the same things as in the original: CRM, funnels and websites, email marketing, booking calendars, automations, communities, and online courses. The difference is what you get around it.
White-label
Ready-made software that its creator licenses out, so another company can offer it under its own name, logo, and domain. The customer uses “your” brand and has no idea who wrote the software. CliqSales is exactly that: a standalone Czech product on the outside, the HighLevel platform under the hood.
That difference grew out of years of experience rolling the platform out to Czech businesses: you write to support in Czech and get an answer in Czech, you read the know-how in Czech, and the ready-made adjustments solve exactly the snags from the beginning of this article. I know what I’m talking about. I used to work at CliqSales and set these adjustments up for clients every day.
What you get on top of plain GoHighLevel
- The booking calendar speaks Czech. The widget’s labels are hard-coded in English, so I wrote a translation layer for it, including Czech declension (“1 hodina,” “2 hodiny,” “5 hodin,” which is Czech for 1, 2, and 5 hours) and Czech date formats. Your client picks a time slot in their own language.
- Invoices the Czech way. Instead of the unusable native invoice, orders are invoiced directly in Fakturoid (a Czech invoicing tool), with every required detail. You get the integration at no extra charge as a ready-made service. The same ready-made integration also exists for FAPI, a Czech invoicing and payments tool.
- Czech details taken care of. The IČO is stored as text so it doesn’t lose its leading zero. Prices are kept including VAT. And you find out in advance, not from the bill, that SMS messages with accents cost up to three times as much.
- Know-how in Czech. You have a YouTube channel with Czech tutorials and an AI chatbot trained on hundreds of questions and answers about the platform. You don’t have to hunt through English-language forums for “how do I do this.”
What it costs and what’s included
The license costs CZK 1,990 (about €80) a month excluding VAT (price as of August 2026), and it includes everything that matters: CRM, the website and funnel builder, email marketing, calendars, forms, automations, review management, plus communities and Memberships with courses. An annual license comes to CZK 23,880 (about €980) excluding VAT.
Alongside the license runs a usage wallet: you top up credit and pay only for what you actually send, typically SMS and emails. And to be fair, the unlimited AI features bundle isn’t included. It costs an extra $97 a month, exactly as it does in the original GoHighLevel.
What all of GoHighLevel in Czech costs
How it works under the hood
That leaves the technical side I promised. Your account runs as a separate sub-account under the CliqSales agency, strictly separated from the others. You can download your contacts to a CSV anytime, so you won’t lose your data. New features HighLevel releases make their way here too, though they sometimes reach the white-label branch with a slight delay. Everything stays no-code, drag and drop. If you can use Facebook or PowerPoint, you can handle this.
And one note, straight up: the platform’s admin stays in English, and white-labeling won’t change that. But everything your customers see is in Czech, and so, above all, is the backing you rely on. For individuals and small businesses, this combination is usually enough. In a separate comparison, I go through when your own license for GoHighLevel pays off instead, for example when you want to resell the platform yourself.
When to choose CliqSales and when to get your own GoHighLevel license
CliqSales pays off
You’re an individual or a small business.
You want Czech backing and Czech-style invoices.
You value support that speaks your language.
Your own license is better
You want to resell the platform yourself.
You need your own agency brand.
You’ll build the backing around it yourself.
What CliqSales is, in five points
- It’s all of GoHighLevel, the same engine and the same features.
- You pay in Czech koruna: CZK 1,990 (about €80) a month for the license (price as of August 2026) instead of a dollar plan.
- Support, tutorials, and the chatbot are in Czech.
- Invoices, the calendar, the IČO, and SMS with diacritics are handled for you.
- You run the admin in English, but everything the customer sees is in Czech.
And that business owner from the beginning? He didn’t give up. Today he runs on CliqSales, his invoices go out with an IČO and a variable symbol, the calendar invites his clients in Czech, and he takes every question to a support team that understands him. The global platform is still global. It just finally speaks his language.
